Apple Inc. (AAPL) results explained: sales up 15%

Quantooo Lab · 2026-11-02

What happened?

Apple Inc. (AAPL) reported results on 2 Nov, covering the 12 months to 26 Sep.

The numbers in plain words

Sales were up 15.1% compared with the same period a year earlier. Out of every 100 of sales, about 33 was left after running costs (operating margin 33.0%), higher than a year earlier (32.0%). The company is funded less by borrowing than a year ago (72% of assets vs 79%).

Source: the company's 10-K filed 2026-11-03.

How did the share price react?

Since the results, the share price has moved −3.69% (to the close of 3 Nov), while the S&P 500 moved −0.18%.

What changed in our score?

Our score went from 57 to 54 out of 100; the fundamentals part went from 79 to 74. Every step of the calculation: AAPL stock page.

How bumpy could the next month be?

Our volatility model expects the next month to be about as usual for AAPL (26% a year vs a normal 25%).

What does it mean?

Results describe the past few months. They don't tell you where the price goes next, and our own tests found our scores don't reliably predict that either.

Educational, not investment advice.